MarketWare International, based in Dublin Ireland, is a specialist marketing and business consultancy organisation of the IT and ebusiness sectors. We provide strategic and operational marketing services, including marketing audit, competitive analysis, marketing strategy development, and operational activities such as lead generation, email marketing, search engine marketing, marketing collateral development, distributor and business partner identification, sales process and channel management services. We also provide comprehensive business planning and fund raising services, technology transfer, and access to offshore development services. We understand the technical possibilities and commercial realities of the IT sector. Specialties:Industry specialist for ICT and ebusiness sectors; functional specialisation strategic and tactical marketing, business planning, strategic analysis and strategy development, electronic marketing