Instead of thinking outside the box...let us remove the box all together and look to behavior science for the root causes to personnel related non-conformities/discrepancies.How many times have you reviewed a corrective/preventative action plan where the root cause analysis has led to ‘RETRAINING NEEDED'? Yet, once the retraining is conducted and personnel have signed off that they have understood the procedure/process, the issue continues to pops up again and again throughout the year. Why does this happen and how can this type of poor personnel behavior be decreased?Science has proven that barriers tend to be one of biggest reason why people do not perform as desired. Another pronounced reason is if any of the constructs within the Motivational Phase fail, the desired behavior(s) are also not achieved. Utilizing behavior science to transform behavior is not only possible, but has been repetitively scientifically proven to work. But knowing which behavioral theory/theories and or models to apply can be tedious since the field is so vast and complex.