Little Lease Company Pty Limited ("LLC" or "Little Lease Company") is a wholly-owned subsidiary of Wholesale Rental Finance Pty Limited ("WRF" or "Wholesale Rental Finance"). Established in 1999, Little Lease Company provides small and micro-ticket asset-based finance to small businesses. The Company has an outstanding reputation for reliability, and for providing flexible SME loan products and great customer service. It originates new business from various sources, primarily through finance brokers operating in every state and territory in Australia, as well as through repeat business with long-standing customers. Wholesale Rental Finance is the original entity which was established in the 1970's to provide wholesale asset finance to consumer rental businesses, which in turn need to finance their stock of consumer electrical goods, appliances and furniture.