Customers expect instant gratification – yet existing systems were architected for slower, scheduled responses using historical data after the customer has left.LAVA is the missing piece that enables businesses to engage customers "in the moment" by using realtime data triggers to influence customer behavior in realtime while they're still online or in-person.Create customer moments that matter by turning customer data into instant action to surprise and delight fans, treat VIPs like VIPs, and deliver premium services.With LAVA, businesses can immediately increase spend by 25% to 55%, double customer engagement and retention, and launch campaigns 10x faster while minimizing burden on IT.