Founded in 1947, Pakistani textile brand LALA is best known for its seasoned experience in manufacturing, producing and retailing quality textile with a commitment to principled trade. Indeed it was with the inception of the quintessential LALA retail label in 1972 that the trading house first started consumer retail. LALA currently encompasses a series of diverse retail brands providing accessible summer; midsummer and winter fabric ranges throughout the year within Pakistan, India, Bangladesh, the Middle East and the UK. The brand regularly participates at prestigious fashion and retail platforms across the world such as PFDC Sunsilk Fashion Week [PSFW] and Fashion Pakistan Week [FPW] in Pakistan as well as at exhibitions and shows across Europe, India and the Middle East. LALA is also a patron and co-sponsor of Pakistan Fashion Week Dubai. LALA also maintains a dominant and independent brand presence in India through shows, marketing and retail – a status unique to LALA as a Pakistani brand. Further, the company pioneered a first of its kind collaborative platform in Pakistan, the LALA Signature Series, established in the spirit of channelling the international trend of cross-brand synergies. The vision behind this initiative is to produce dedicated retail lines that capture the strength of the textile brand in terms of manufacturing and retail and to pair this with a rich diversity of creative and aesthetically unique designs and prints, through collaborations with leading design labels and personalities throughout the year.LALA is a socially conscious and responsible brand, and currently sponsors vocational training programmes across the Sub Continent under their #LALALightsUpLives project.