Kuminda's vision is to provide research that helps clients understand the "so what" behind market data, trends, and consumer insights, thereby clarifying how to move forward with product, technology, and business strategies. We chose Kuminda for our company name because it translates as ‘Food'​ in Papiamento, a Caribbean vernacular derived and influenced by African, Portuguese, Indigenous Peoples, English, Dutch, and Spanish languages. Our industry is boundless across cultures and geographies, and we want our name to convey that.