Kilimo Fresh Foods operates as a B2B marketplace platform that sources fresh produce from smallholder farmers in rural Tanzania and delivers it to B2B clients such as hotels, restaurants, and caterers, as well as informal/roadside retailers in Dar es Salaam. By utilizing mobile technology, the company provides farmers with access to markets and stable prices for their crops, which helps to reduce post-harvest losses and food waste. In turn, Kilimo Fresh Foods' retailers benefit from a reliable supply chain, while customers enjoy fresher products at lower prices due to the platform's efficiency. The company leverages on usage of data to build and improve its technology innovation in the Agri value chain