Johnson Outdoors is a leader in innovative outdoor recreational equipment for fishing, diving, camping and watercraft recreation enthusiasts. Founded in 1970 by Samuel C. Johnson, the Company evolved from a sin...
Johnson Outdoors is a leader in innovative outdoor recreational equipment for fishing, diving, camping and watercraft recreation enthusiasts. Founded in 1970 by Samuel C. Johnson, the Company evolved from a single brand into a $425 million global enterprise with 1,200 employees across 20 facilities worldwide. Public offerings of Johnson Outdoors (JOUT: Nasdaq) occurred in 1987 and 1988, with the Johnson family maintaining a controlling ownership position.
Johnson Outdoors designs, manufactures and markets many of the world's best known outdoor recreation brands across four business units: Fishing, Diving, Watercraft Recreation, Camping and Hiking. Our legacy of success is built on continuous, award-winning innovation which drives market-leading positions across 16 product categories. For over ten consecutive years, new products have represented a third or more of total Company revenue. Our mission is "to exceed the ever-growing expectations of outdoor enthusiasts, and the channel customers that serve them, with the most innovative, most valued and most sought-after brands and equipment." Investments will focus on sustaining leadership in fishing electronics, maintaining positive momentum in core dive equipment segments, driving growth in specialty camping and paddling channels and maximizing opportunities to improve the long-term profitability profile of every business.
At Johnson Outdoors, we believe creating value goes beyond creating great products into creating the ultimate outdoor experience for outdoor enthusiasts. Our portfolio of market-winning brands is known for delivering on that promise.
• Minn Kota® motors and accessories; Humminbird® fishfinders, maps and charts; Cannon® downriggers
• SCUBAPRO® dive equipment and computers
• Eureka!® tents and camping gear; Jetboil® personal cooking systems
• Old Town® canoes, kayaks and personal flotation devices; Ocean Kayak™; Carlisle® paddles
Johnson Outdoors Inc. (Johnson Outdoors) is a global manufacturer and marketer of branded seasonal, outdoor recreation products used for fishing, diving, paddling and camping. The Company designs, manufactures and markets recreational products for the outdoor enthusiast. The Company’s Marine Electronic segment brands are Minn Kota, Humminbird, Cannon and Geonav. The Company’s Outdoor Equipment segment brands are Eureka!, Silva and Tech40. The Company’s Watercraft brands are Old Town, Ocean Kayak, Necky kayaks, Carlisle paddles and Extrasport personal flotation devices. In July 2011, the Company acquired the assets of Waypoint Technologies. In November 2012, the Company acquired Jetboil Inc.