ICL is the world's largest producer of elemental bromine, supplying up to 40% of global demand. Based on integrated resources, ICL-Industrial Products, is a business unit within ICL, a leading producer of bromine, organophosphorus, and Magnesium Hydroxide based on Flame Retardants. ICL-IP is developing, marketing and selling Flame Retardant products to a wide variety of industries, including electronic and electrical different applications; infrastructure, building and construction, along with transportation, paints and coatings, as well as textiles and furniture.ICL-IP Flame Retardants are used in numerous applications to ensure compliance with the most stringent fire safety standards. ICL-IP is committed to environmental concerns; all flame retardants are backed with encompassing toxicological and environmental research, international regulations; directives such as US EPA DfE program, EU RoHS and WEEE Directives, EU REACH Regulation and voluntary safety programs and initiatives such as, VECAP, Product Stewardship and Responsible Care. In that context, ICL-IP invests vast resources in developing reactive and innovative solutions for polymeric flame retardants.In that context, ICL-IP launched in 2015 SAFR™, a Systematic Assessment for Flame Retardants. SAFR™ utilizes the latest available scientific data allowing comparisons of flame retardant products for a chosen application. Applying SAFR™ provides manufacturers a unique early stage design understanding of material performance and greater insights into potential risks with the intent to drive selection of the most appropriate, effective flame retardants. After a rigorous 3 year development process, the SAFR™ is now available to be used by all stakeholders concerned with choice and use of these valuable chemicals.