Your Kids Safety is not expensive, its Priceless.We understand that keeping children safe and comfortable while travelling in a car is paramount.Motor vehicle crashes are a leading cause of death for children under the age of 13. According to research carried out by the UK Department of Transport in 2013 the total reported child casualties (ages 0-15) was 15,920, with 2,080 those killed or seriously injured. Most car collisions happen when the car is moving forward. The huggybelt has been designed to be utilized in conjunction with standard 3 point car seat belt system, the huggybelt allows the wearer, whether child or adult complete freedom of movement whilst retaining the integrity of the seat belt when kept in the correct shoulder position at all times. Unlike many other products that are on the market, the huggybelt can be used in conjunction with all Group 2 and 3 car seats and all booster seats. The huggybelt is incorporated into your car to protect children from injury and death during a collision or crash.The huggybelt is the only innovative and child safety belt currently on the market that:• ensures the seat belt remains on the shoulder and in the correct position at all times;• is designed to suit most types of Group 2 and 3 car seats including all car booster seats;• has an innovative and patented ISOFIX connection for additional security;• allows the freedom of movement while keeping the seat belt on the shoulder;• is easy to fit;• can remain attached to the seat belt when not in use;• comfortable in both short and long car journeys; and• can be taken on holiday and fit almost any car when abroad. There are other products currently out in the market that attempt to address the child safety issue but they are poorly designed, inadequate, do not address the specific issue of a child taking the seat belt off the shoulder and do not allow the freedom of movement when restrained by the product.