HSM is an online marketing company with a focus on Search Engine Optimization. When people think of SEO, they often think about google rankings. I hear this a lot when asked what I do..."The idea is to rank in Google, right?"​Well, sort of. SEO does help you to rank in Google, but for what? Who is the audience coming to your site from Google? What kinds of keywords are you ranking for? What is the user experience like on your site? Are people that come to your site using your product/service? Is anyone coming to your site at all? At HSM, my focus is driving quality traffic to your site. Quality traffic is what drives revenue, and that is alway the first goal with any new project. This starts with an online strategy and vision. SEO is a major component, though some design work, email marketing, or social media marketing may also be necessary to get you where you want to be.