Hair Metrics was created by scientist Adam Troy, Ph.D. with the deceivingly simple purpose of identifying scientific solutions to common hair problems. The company emerged as the natural result of conversations between hair care experts, manufacturers, store owners, working professionals, psychologists, and physicians about the possibility of developing a new hair products company. Initial discussions focused on the need for an independent hair care products company that would put the customer first and listen to the needs and struggles of men and women who want to improve their appearance and build self-esteem by developing unique, simple and effective solutions available nowhere else.