Founded by Gordon "Gordy" Whowell and family in 1955 as a seasonal Boat Ride and Rental operation. The tradition of providing fun in the sun on Geneva Lake started by Gordy and continues today, now with the 3rd generation, Gordy's grandsons Steele & Tom Whowell.Gordy's Lakefront Marine has grown from a small, upstart business in 1955 to a diversified company consisting of a Marina, Cobalt, Malibu, Axis, Everglades, Premier Pontoons & Berkshire Pontoon boat sales, Service and Storage, Boat Rentals, Boat Clubs, Ski and Wakeboard Schools, a Pro Shop specialty retail store (Home of the world famous Gordy Gear), The Boat House Bar & Restaurant and Cobalt Lounge...one of the lake's most popular gathering spots featuring a lake view as incredible as it's food and service! And, the Surf Shack...a seasonal deli and ice-cream snack shop on the shoreline at the foot of Gordy's lighthouse pier.Enjoy the history of Gordy's as you follow the famous "Red Gordy's Jacket" (which you can only earn by working here) from 1959 thru today.