Gold & Partners solves your B2B strategic, competitive and marketing challenges with Fractional Leadership, Strategic Advisory and Consulting Services. In a complex go-to-market world there's no shortage of tools and there's definitely no lack of raw data. But the wrong tools can burn through piles of money. Data is useless until it's actionable. The result? Stalled growth. Wasted resources. Poor ROI.Our ApproachWe apply a smart mix of strategy, technology, creativity, execution, leadership…and experience. We know what marketing levers to pull and buttons to push at the right time, in the right combination and in the right way. Our clients benefit from decades of experience that combines the latest technologies and techniques with proven approaches to market success.Our ServicesWe provide senior-level strategic--but highly practical—marketing guidance to companies preparing to take their products/services to market for the first time, launching new products, seeking growth in current or adjacent markets or looking to move their positioning and market presence to the next level for Fractional LeadershipProviding mature, experienced leadership to VC-, PE- and self-funded companies to build and lead a high-performing marketing team, get the most of out of an existing team, establish metrics for success and get the marketing engine moving forward.Strategic Advisory ServicesOffering contract or retainer-based consulting on business, marketing and sales strategy and execution to investors and their portfolio companies; support senior staffing efforts, change management imperatives, and board interactions.Go-to-market Planning and ExecutionLead the Marketing and Sales teams to a solid, executable and measurable go-to-market using the appropriate marketing and sales channels in the right mix with the right message in the right places to achieve growth targets.