gb|sterling helps businesses optimize all aspects of their B2B sales funnel by focusing on P2P - person-to-person - communications with prospects.Many businesses struggle with how to proceed when entering the world of CRM and marketing automation. Bring on resources full-time? Hire a large implementation company? Both options are good, but are not without risk. Working with a small, nimble resource like gb|sterling let's you tap into marketing CRM expertise without committing to a $180,000 implementation contract or risking a full-time hire that might not be needed in 12 months.