FreshWest Media Ltd. is the publisher of "flow" magazine, a monthly city guide for Saskatoon that provides shopping, dining and event information for local residents, tourists and business travellers. Special emphasis is made to provide readers with easy-to-use information that puts them in touch with city businesses or services."flow" owes much in terms of its general format and style to other city guide publications, including Where (St. Joseph's Media, Toronto), avenue (Red Point Media, Calgary) and Time Out. Distribution centres on city hotels, Saskatoon International Airport, unique local bars, cafes, restaurants and clothiers, corporate offices, tourism hubs (museums, galleries, theatres and information kiosks) and more.