Foreground is the only advertising solution that connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web (web 3.0). Foreground solves numerous problems in the affiliate marketing industry by making advertisements simpler, cheaper, more transparent, and providing a novel way for advertisers and publishers to build reputations based on an immutable ledger of verifiable conversion data. Our vision involves building a product that makes waves in the industry by reinstalling trust in the market for affiliate advertising, while simultaneously reducing transaction costs via disintermediation using blockchain technology.