While a data-driven marketing strategy is crucial, a marketing data strategy isn't solely focused on making the right choices for your marketing campaigns based on the data you have. It's about acquiring, managing, enriching, and employing the right data for your marketing department. It starts with understanding how your first party data can be transformed and become more insightful.1. Resolving identities for a single view of the customer and assigning a persistent customer ID to maintain that single view and for ongoing enrichment, activation, and measurement 2. Validating your first party data for accuracy, timeliness, consistency, and completeness 3. Making your first party data more insightful through the enrichment of second or third party demographic, firmographic, and psychographic information4. Profiling the attributes of your best customers 5. Acquiring audience data that match those attributes6. Building and executing a customer segmentation strategy based on those attributes7. Activating the campaign through the most appropriate and profitable media channels8. Monitoring and measuring the results of those campaigns by leveraging your persistent customer ID established in STEP 1.9. Rinse, Repeat, RetargetFirstPartyInsights brings over 20 years of experience to data-driven marketing that can be applied to these fundamental steps and drive more profitable outcomes.