Integrated Dynamic Marketing Technology – Innovative customer-centric digital marketing campaign, media that compels and delivers what customers are looking for – whenever and wherever they happen to be. Shoppers are looking for local information everywhere, on every device, at every point in the purchase process. Shoppers look for a variety of local information – Nearby store details, Product availability status and pricing. IDM’s Real Time Pricing and Stock Status – enriches national marketing with local content for local relevance and local path-to-purchase action thus delivering increased foot traffic, geo-targeted marketing, seamless customer experience and multifold ROI. Advanced Analytic Dashboard and comprehensive marketing insights help manage and optimize the campaigns to its best.