EuroTower was founded in 2009 by a team of Senior Telecommunications Executives who had been following the evolution of the TowerCo model in the US. Because Europe is a mature market with approximately 50% more towers than are needed for effective 3G coverage it presents very different operating needs and challenges than the US and most other markets. However, through the creation of new operating models, cost effective capital approaches and a number of long term strategic partnerships we now have a structure to support the growth of wireless communications in the 21st century across the continent.