The Equal Justice Society is transforming the nation's consciousness on race through law, social science, and the arts. Specifically, EJS is working to fully restore the constitutional protections of the Fourteenth Amendment and the Equal Protection Clause by replacing the Intent Doctrine with a Disparate Impact standard that addresses contemporary forms of racism. We use a three-pronged approach to accomplish these goals, combining legal advocacy, outreach and coalition building, and education through effective messaging and communication strategies. Our legal strategy aims to broaden conceptions of present-day discrimination to include unconscious and structural bias by using cognitive science, structural analysis, and real-life experience. Currently, EJS targets its advocacy efforts on the death penalty, local service and municipal disparities, and inequities in the criminal justice system.