Jarrod Shoemaker and Alicia Kaye are married professional triathletes who transplanted themselves into the sunny state of Florida in 2010. While training in the hot Florida sun, they knew they had to have a sunscreen that worked as hard as they do and could endure their hardest workouts. Together, they developed a sunscreen with great ingredients that was waterproof, sweat proof, moisturizing, safe for sensitive skin, non-comedogenic, and that protected against UVA & UVB. They were amazed by the sunscreen and quickly began expanding Endurance Shield's other products including a lip protectant with SPF, a muscle relief and repair cream, and a chamois crème. Though this project began with the mission of developing the best sunscreen on the market, they are excited and motivated to continue developing incredible products inspired by triathlon for the entire family.