I'm Graeme Piper, a UK-based freelance copywriter and DropCapCopy® is my copywriting, content writing, and copyediting business, owned and run by me.As a company of one and purposely small, I get to work with a bunch of super-talented creative agencies and lots of amazing SMEs to write copy that engages, informs, and (often) entertains. That copy is usually for websites, blogs, brochures, and general offline and online marketing, but the main aim of everything is to keep your copy simple, conversational, and natural.Simplifying the complex, kicking out the jargon, and keeping it easy to read – to make your product or service irresistible to your customers without using crazy claims, gimmicks, or BS.