DoubleHaul Digital guides senior executives to maximize digital products and revenue.How? By making complex digital challenges and new technologies highly understandable – and by creating engaging consumer experiences that achieve business goals.DoubleHaul was founded by Jenn Houser, an expert in digital strategy and product design.Recent work includes:Rethinking public radio & podcasting with Chicago Public Media• Created transformative public radio strategy & products• Led UX, design & dev of native apps & responsive website• Collaborated on central content library for industry-wide use• Helped establish digital-first organization & processesShaping up a subscription box strategy for SweatStyle• Planned scalable inventory management & fulfillment• Defined monetization approach & pricing model• Provided pitch coaching & plan used to raise financingScaling & monetizing mobile video for Viacom• Created & led mobile program to coordinate business groups & vendors• Led development of video player & backend, ads & reporting• Expanded test lab & automated testing to increase time to market• Apps include MTV, Nickelodeon, Tosh (Comedy Central), Game TrailersJumpstarting a mobile expansion for Everyday Health Inc• Defined multi-brand mobile strategy, budget & execution plan• Led mobile program to deliver 17+ category leading apps• Provided app requirements, UX design & testing• Established internal mobile team, processes & capabilitiesClients include:American Express, Chicago Public Media, Comedy Central, Everyday Health, First Eagle, Jillian Michaels, MTV, Nickelodeon, South Beach Diet, Taste of Home, Viacom, VH1, What to Expect