"We will be the most valued Rural Reseller through strong partnerships with progressive growers and suppliers, delivered by a team of industry leaders, utilising best economic practice every time"In 2002 it was evident that the farming communities were lacking a true independent rural retailer, as the industry was increasingly becoming dominated by corporate business. Cox Rural is a truly independent rural retailer that was established in 2002, selling the full range of products from a multitude of suppliers to farmers such as broad-acre, viticulture, and animal production to name a few, Cox Rural also value adds through its highly motivated, experienced sales, and agronomy team, working with its clients from planning through to harvest, best product selection each and every time.