The Centre for Ethical Life & Leadership (CELL Advisory) is a not-for-profit Corporate Social Responsibility (CSR) and Sustainability Advisory based in New Delhi. Led by the Former Chief Election Commissioner of India, Dr. S.Y. Quraishi (Honorary Chairman), CELL Advisory is part of the Perfect Relations group – South Asia's leading image management and communication consultancy. At CELL Advisory we believe that the best way to succeed in the future – is to create it. We are focused on serving companies in managing the transition towards a state where increasing profits are powered by purpose. CELL Advisory provides a multi-stakeholder platform engaging experts from the Government, Corporate sector, International Organizations, NGOs, Civil Society Organizations, Think tanks and academia to provide solutions to pressing socio-economic and environmental challenges that our country faces.We provide end-to-end strategic services - from on ground needs based assessment and program design to implementation, monitoring, evaluation, reporting and communication as well as providing visibility to your CSR and Sustainability initiatives.Research grounded in hard financial date has revealed that, the more a brand delivers personal and collective well-being to its consumers, the more meaningful it is to them. The brands that top the Meaningful Brands index (MBi) outperform the stock market by a 120% - an outperformance on par with the top hedge funds.At CELL Advisory, we help brands become more meaningful and develop effective CSR and sustainability strategies that help them connect better with their stakeholders and create shared value.