Wirewize is a product of CE Interactive, a New York-based software and services company that has developed the definitive platform to help users manage, support, improve and simplify their consumer electronics experience. CEI represents the next generation of support services, and provides its solutions to consumer electronics retailers, manufacturers, service providers and consumers. CEI's unique information delivery technologies provide cross-brand model specific support solutions at all critical customer touch points; on the retail floor, through a call center help desk, through a service or installation event, and by the customer directly over the web.