Buy It Live enables purchases and donations for live video experiences with simple, comment-based, shopping commands. We match the intimacy, authenticity and excitement of live video with the slickest checkout experience on the internet. People who use it for the first time often say, "Wow! That's like magic..." This does four things: 1. Drives up organic lift algorithms by getting customers to interact with your social posts. 2. Allows customers to compete with each other in the comment section when there are limited quantities.3. Creates evergreen content through Live Video that can be sponsored and used to drive sales. 4. Breaks down the glass barrier between the buyer and seller, creating addictive and authentic shopping experiences.