“Broadcast Analyst” is a paired application between a mobile app – opinately.com and a cloud-based platform – broadcastanalyst.com, which make possible as TV broadcasters (regardless carrier and signal type) and their audience interact in a dynamic manner.With the opinately app installed on the smartphone, any TV watcher could express his/her opinion about that specific show which runs on his/her favorite channel. More than that, he/she could share the moment with its friends, family or social networks.When a TV watcher expresses an opinion about a show - running on whatever channel , the broadcaster will see in real time how many watchers interact with the show, the nature of interaction, and have the possibility to collect and analyze different data like audience, engagement, popularity and traction.Having those data well structured, in real time and with no need to dig in different social streams to extract metrics.