MissionBrightday's mission is to deliver next-generation software products that promote health and focus during the workday. The founders' vision is to fundamentally improve the modern workplace, creating healthier work-life habits through technology. Industry OverviewErgonomics (Latin for "the laws of work") is a concept developed during the Industrial Revolution. As workplaces moved from factories to offices, cubicle ergonomics evolved to reduce office injuries. However, during the last decade, a shift toward a mobile workforce has allowed people to work from the office, cafe, even the couch. At the same time, corporate wellness trends have increased awareness about the importance of a healthy workplace—no longer just a "nice to have."Company BackgroundIn 2016, wellness entrepreneur Richard Gray, and product innovator Jens-Peter Jungclaussen, began collaborating on ideas for a posture and wellness start-up. One day, they had an epiphany—instead of furniture or wearables, they could use computer software to teach posture and movement—thus helping users change behavior and develop lifelong habits. Initial work was done with computer vision experts at U Penn before adding software engineer Jim Morris to the team. Working with worldwide research partners and posture experts, they began development.ProductUsing AI and augmented reality, Brightday monitors and improves posture and encourages healthy movement while at the computer. Based on the research of Jean Couch (posture advisor to Kaiser Permanente, Stanford & Google), Brightday uses bite-sized learning to easily ingrain good posture into the user's routine. Each session focuses on one aspect of posture, first providing a quick training video. Brightday then uses the computer's webcam to assess the user's position and guide them back to good posture. Brightday works on all post-2011 laptops/desktops, teaching better posture without significant time or effort, producing immediately noticeable benefits.