Boon is an app , which gives you the opportunity to send to your friends, family, basically anyone in your contact list, a "gift". The gift is nothing else but a product from the HORECA channel. The receiver will have the possibility of consuming the "gift" , for free, in the indicated locations from the HORECA channel (bars, restaurants etc).Boon is for free. Boon has 2 advantages. The users can enjoy the free product in unique locations and socialize. In a world always online, Boon brings the virtual world into the real one. Boon has the potential of being used worldwide. You can wake up one morning in London and decide to send through Boon, a coffee to your girlfriend in Milan, just to say good morning.. On the other hand, the product companies can use Boon as an innovative marketing tool, promoting their product, their locations, attracting new customers and target their customers.Boon will also have a messaging part and you'll be able to see other users of Boon,near you.