Engaging, honest design with pragmatic imagery is critical in getting the attention of today's consumers. They have wised-up to the typical "promotion." Today's consumer can spot (and disregard) generic imagery in an instant, in addition to having immediate access to blogs, micro-blogs, and message boards to get the real story about your products and company. This environment creates a lot of wasted promotion efforts that often end up working against you. Good design and messaging are more important than ever. Black Wasp Digital's design perspective is to develop unique, pragmatic imagery that competes in today's complicated marketing environment.