Bigjump started as a reaction to the lack of integration of engineering simulations in strategical and organizational planning of product development. Buying decisions are often random, technology investment is user driven and simulations are often performed by consulting teams separated from the rest of the product development teams. Hence simulation usage rarely attracts attention from the overall product development organization. Bigjump focus on integration of simulations in the whole product development process and at all levels of the organization. Our background is in virtual product development, high-end engineering simulations, management, management consulting and high performance computing. This experience is crucial when bridging the gap between virtual and physical product development.