Bidaroo is a charity auction that sells Products for at least 90% below retail. For example, if a product costs $1,000 then one could purchase the item on Bidaroo.com for $100 or less. The winner of an auction is found by taking the highest UNIQUE (not the same as anyone else's) bid. The following is an example of the highest ten bids in a HIGHEST Unique Bid auction, with a maximum Bidaroo Price is set to $100: $100.00 $100.00 $99.99 $99.99 $99.99 $99.98 <-- WINNER & HIGHEST UNIQUE BID $99.97 $99.96 $99.96 $99.96 The bidder who placed the bid of $99.98 would be the highest unique bid and therefore the winner of the Bidaroo auction. The winner then purchases the product for $99.98. Bidaroo uses Blindfolded auctions so no one can see what others have bid. However, Bidaroo now allows customers to see who the current unique bidder is!