Founded by Nick Chmura in March 2011 BetterBoo's goal is to help individuals give better gifts, and get the things they want.Business Insider said:""On Pinterest, you pin different things onto boards," Chmura explains. "On BetterBoo, you add gifts you want to different boxes. Users are allowed to build multiple boxes for different occasions." In addition to this, users will be able to comment on friends' gifts and see what gifts others are adding in real time. "I want to make shopping more social than ever," he adds. As of now, BetterBoo.com's main page prompts visitors to enter an email address, where they'll be notified when the relaunch is officially live. The new version will feature an improved design and mobile app integration."Read more: http://www.businessinsider.com/nick-chmura-has-created-a-pinterest-for-gifts-2012-7#ixzz20oA8A5cE