Innovation | Design Thinking | Insights | Customer Strategy | CXPROGRESSIVE INNOVATION STRATEGYInsight led innovation is creative problem solving by exploring the possibilities through different perspectives. Connecting with your customers to create more meaningful solutions. We solve big, complex industry issues or prickly innovation challenges and capitalise on opportunities to help deliver outcomes that grow businesses.Be brave:  We stretch the rules and push the boundariesINSIGHTS: Deep consumer understanding. What is the compelling insight? Why is the insight relevant? How can the insight be leveraged? We see issues differently, turn them into opportunities. STRATEGY: A unique vision for the future. Making bold choices and senior leader alignment. Your strategy realised. Our customer-centred approach to innovation strategy is to uncover unarticulated consumer needs and to see opportunities that aren't obvious. WHITE SPACE OPPORTUNITIES: Mining information to reveal potential gaps in existing markets or unearthing new markets. We identify the opportunities for creating new value or new revenue. CUSTOMER EXPERIENCE: We grow the value of customers and provide the insights needed to help meet strategic goals. Our processes transform the customer experience that add most to the organisation and create value. We advocate the voice of the customer and deliver intuitive journey maps and design solutions.INNOVATION PROFILES, PROCESS AND TRAININGWhat colour is your innovation? Diverse teams produce more creative outcomes. Learn about Preference Profiles and show how team diversity can vary like the spectrum of colour. Identify your individual approach to teamwork.Our track record in finding opportunities, unearthing consumer insights, ideation, customer experience and commercialisation is outstanding.