BRANDlab is an industry leader in bespoke User Experience, User Interface, Artificial Intelligence, Brand and Product Design. IA. CX. UC. UI Brandlab is born of a humble honours students from Falmouth called James McKenzie Stanton. While simultaneously studying and working as a junior designer, James saw a gap in the market when almost every firm he worked with dared not to be too creative for fear of being ostracised. This common desire to ‘play it safe' frustrated James so much, it inspired him to start BRANDlab the moment he graduated. Built on a foundation of creative flare, BRANDlab's vision is committed to helping clients push their ideas through implementation. Using optimised technology to streamline every aspect of engagement in away that empowers their organisation to be bold and not ‘just another player' in their industry.Since swinging open its doors in 1998, BRANDlab has been at the helm of design and implementation for multi million dollar projects including IBM Interface Experience Studio Dubai, creating their world-class Artificial Intelligence, User Experience, User Integration & Customer Experience offerings. In addition to these projects James has also led Citibank, Etihad, UAE Government, and ADIB Digital Transformation programs. BRANDlab has had the pleasure of heading up Ogilvy Design Team, and winning every digital account on offer from Coca-Cola and all associated brands in the Australian portfolio.