Audacity is a London and Madrid-based studio working in partnership with some of the world's most inspiring organisations and brands to deliver cultural change through extraordinary content-driven digital products, experiences and stories. Truth sells, and it matters what you stand for. We help companies to change and grow by finding and marketing their most truthful version —culture is the best product to attract capital, talent and customers.Over the past years Audacity has been instrumental in the design of a pay model for digital journalism, and in imagining long-term editorial and commercial growth strategies. We believe that companies are the new media.Rare visionaries that convey solid strategic and commercial thinking with award-wining storytelling, design and creative skills. We bring into the organisations 15+ years of creating some of the most innovative media and content experiences around the world. We have pioneered content and business solutions for Cambridge University ( Strategy & Product ); News Corp ( THE TIMES, WSJ, THE AUSTRALIAN, New York Post : Business Development, New Products & New Revenue Streams ); SAMSUNG ( Content-driven Product Innovation ); ASCENTIAL ( CannesLions and WGSN new content and experience model ); IBM ( Strategy, Product Development, Content Marketing ); Santander ( Content Marketing ); Real Madrid ( Digital Advertising and new content revenues ); Dubai Media and Dubai Design District ( new content model and experiences ). The studio is led by Alfredo Triviño, former Global Director of Innovation at NewsCorp. A digital media visionary —with Steve Jobs and Rupert Murdoch Alfredo created the first iPad only native media. He also invented Snapchat's content discover experience ( https://bit.ly/2piOCCq ). And he is also the creator, founder of LYXSTREET, introducing the next-gen of luxury e-commerce, brand content driven. ( https://bit.ly/2a6cOEm ).