Since its establishment in 1979, Alpha 55 has become the emblem of the department store in Morocco. Located in the heart of Casablanca across 6 floors, it is the quintessential popular brand that offers a wide range of products at an excellent value for money. Thanks to its sourcing and true mastery of the trade, Alpha provides its customers with a range of products as rich as it is varied; from decoration, kitchen, and household goods to bathroom and linens. Alpha 55 aims to be highly responsive to the latest trends while adhering to a policy of competitive pricing. This is evident in the grand celebrations of various events such as Christmas, Halloween, Carnival, and the Back-to-School season each year. A true mastery of the trade, along with appropriate tools, allows Alpha 55 to meet the wildest and most diverse expectations.