African Response is an independently owned insights company in South Africa since 2003. We offer Research, Insights and Strategy and help organisations make informed and fact-based decisions through a deep understanding and appreciation of people, markets, industries and business dynamics. We have the flexibility to conduct research anywhere in Africa through a single point of contact in South Africa We use Qualitative and Quantitative research methods to unearth and uncover insights which inform and shape strategies We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by our Afro-Centric and Entrepreneurial flair. Our experience cut across different sectors, with the core sectors being Financial Services, Public Services, Retail, Media, Medical & Health, Automotive, Consumer Goods and Telecommunication