At Abundant we believe content is no longer King, it's the entire Royal Family. It is the glue that binds today's consumer to brands and creates the emotion and desire that drives actions. In every environment, whoever they are, and wherever they go, people socialise with content. We strive to create innovative, relevant content for consumers. We then team up with brands and media to promote this content, building large social communities along the way.Our story began in 2007 when founders, Paul and Luke Waldren along with Lou Mooney broke from the pack in pursuit of big ideas and creative freedom. We are a small team of dedicated, creative and connected individuals. Our ideas are big. Our motivation is tireless. And our successes are growing by the day.