We're a new, not-for-profit press service that reports on the British meat industry. We provide free, accurate and balanced stories about both farm animals and those who farm them.The meat industry raises profound ethical and environmental questions. The public grapple with these daily through decisions on what they buy and eat. Unfortunately, the meat industry is also highly complex and often opaque. Misinformation, from both sides of the meat debate, abounds. So news coverage of the industry, beyond meat mislabeling and contamination, is sparse, frequently inaccurate and one-sided.As a specialist, not-for-profit news agency we can remedy this. We have the time, inclination and knowledge to see through the propaganda and write in-depth stories that are free to republish. We aim to better inform citizens by helping the news media improve both the quantity and quality of their meat reporting.